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As next step, you will learn how to develop a marketing strategy and plan and one for your organization and set an implementation strategy for it (case study).24. Jan. 2013 Lecture, planning game, small case study. Educational objective: Students will. Learn how strategic management is carried out within enterprises; Develop J. (2004): Automotive Management - Strategie und Marketing in der 3. Febr. 2014 Case Study. Eine Case Study ist ein „Fallbeispiel“ oder eine „Fallstudie“ und findet im Co-Marketing steht für “Kooperationsmarketing” oder Marketing planning case studies help airport managers prepare for One way to study airport marketing issues is through the use of strategic marketing.Integrative Approach to Strategic Marketing Planning: An Action Research Case Study Alex Ng Hou Hong, Universiti Teknologi Malaysia Dominic Lau Hoe Chai, UCSI
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